We’ve had some amazing podcasts and “Owners Chats” in the last few months. One of them that really stood out for me was our time with the Karen Sands. Something she said that really hit home with me exposed this idea…
“The Small Businesses that make Aging in Place or growing older in general successful, have so LITTLE to do with changing bedpans, in the big picture.”
So let’s take you there… to the BIG PICTURE for a moment, so you can get some clarity on the reality of where we’re headed as a country, and what your future company and your focus should be as a leader of your organization.
Before we dive in, I’d just like to say that this is a discussion Aaron and I have been sitting on for a while; one that we’ve planned, but were waiting until the moment was right. Because, what we’re talking about today is a bridge to get you from the mindset you’ve been working in up until now, to the stark new reality in store for businesses across America.
You hear so much about Boomers and Older Consumers … it’s the niche you’ve been working in, so it stands to reason.
But, what if I told you there was more? What if I told you the REAL market for what you do is way bigger than you think? And, that the opportunity is nearly unimaginable in terms of what you can earn and how many people you can serve.
But, there is one caveat. In order to achieve the success … there are certain things you MUST DO; rules you have to follow if you’re going to win big, instead of just surviving (or, hoping you survive).
Today, we’re showing you the big picture, so you can learn at a high level some of the things you should focus on so you can leverage this opportunity.
The Longevity Economy
- What the Longevity Economy is.
- What it means for your business.
- Three things you have to do in order to get a piece of it.
- The four outcomes for local businesses in the Longevity Economy.
Music from: Loveshadow – Takin’ Yo Time